TV is no longer what it used to be. Today we have the internet, places like YouTube, Vimeo and many other sources that have changed the way we look at video and consume content. One field that has gotten affected by this major change is the advertising.
Today we consume media very differently than what we used to a decade back, which is why it is crucial for the industry to change the way it looks at advertising today. One company that can help you understand the current trend of video consumption is VideoAmp, a pioneer in the industry that has integrated TV operating systems for advertising. With VideoAmp, whether you are a media owner or an advertiser you can plan, package and execute campaigns that can reach a broad spectrum of consumers.
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